Introduction to E-Commerce

Description

1. Introduction to E-Commerce: The course will start with an overview of the e-commerce industry and its evolution over time. You will learn about the different types of e-commerce, including B2B, B2C, C2C, and C2B. You will also explore the various business models used by online retailers, such as dropshipping, affiliate marketing, and subscription-based models.
2. Setting up an Online Store: Next, you will learn about the basics of setting up an online store. This will include choosing a platform, designing a website, setting up payment processing, and managing inventory. You will also explore best practices for creating an effective product listing and optimizing your website for search engines.
3. E-Commerce Operations: Finally, the course will cover the various aspects of managing e-commerce operations, such as order fulfilment, shipping, and customer service. You will learn about the importance of data analytics and how to use tools like Google Analytics to track your website's performance. You will also explore the various marketing strategies used by online retailers, including social media advertising, email marketing, and influencer marketing.

By the end of the course, you will have a comprehensive understanding of the e-commerce industry and the skills needed to set up and manage a successful online store.